First Commonwealth Federal Credit Union has been recognized among the nation's best in credit union marketing, earning two prestigious Diamond Awards from America's Credit Unions. The credit union received honors in the Video Commercial – Single or Series and Brand Awareness categories for its Small-Minded Banking campaign, a bold initiative redefining the term "small-minded" to emphasize personalized service, community focus, and exceptional value for members.
The Diamond Awards celebrate excellence in credit union marketing, recognizing organizations that push creative boundaries to elevate brand awareness and member engagement. This year's competition saw a record-breaking 1,400 submissions, with 180 credit unions, agencies, and associations from 42 states earning distinctions for their outstanding work.
View the full annoucement here.